Privacy Policy

Effective Date: 01 JAN 2026
Last Updated: 01 JAN 2026

Nateel.com ("Nateel", "we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website nateel.com or make a purchase from us.

This policy is prepared in compliance with:
- Federal Decree-Law No. 45 of 2021 on Personal Data Protection (UAE PDPL)
- Federal Decree-Law No. 14 of 2023 on Trading by Modern Technological Means (UAE E-Commerce Law)
- Federal Law No. 15 of 2020 on Consumer Protection
- Cabinet Decision No. 56 of 2024 on Telemarketing
- Meta (Facebook & Instagram) Advertising Data Requirements
- Google Advertising Data Requirements & Google Consent Mode

1. WHO WE ARE

Business Name: Nateel
Website: nateel.com
Contact Email: privacy@nateel.com
Jurisdiction: United Arab Emirates

As a data controller, we determine the purposes and means of processing your personal data. For any privacy-related queries or to exercise your rights, please contact us at the email above.

2. PERSONAL DATA WE COLLECT

2.1 Data You Provide Directly

- Full name
- Email address
- Phone number
- Billing and shipping address
- Payment information (processed securely via third-party payment gateways; we do not store card details)
- Account credentials (if you create an account)
- Order history and transaction records
- Communications you send us (inquiries, feedback, support requests)

2.2 Data Collected Automatically

- IP address and approximate geolocation
- Browser type, device type, and operating system
- Pages visited, time spent, and clickstream data
- Referring URLs
- Cookie identifiers and similar tracking technologies
- Ad interaction data (clicks, impressions) from Meta and Google campaigns

2.3 Data from Third Parties

- Audience and interest data from Meta (Facebook/Instagram) and Google Ads platforms for ad targeting and measurement
- Fraud prevention signals from payment processors
- Analytics data aggregated and anonymized by third-party analytics providers

3. LEGAL BASIS FOR PROCESSING

Under the UAE Personal Data Protection Law, we process your personal data on the following legal bases:

Performance of a Contract: To process orders, arrange deliveries, and provide customer support.

Explicit Consent: For marketing communications, targeted advertising (Meta/Google), and non-essential cookies. You may withdraw consent at any time.

Legal Obligation: To comply with UAE laws, court orders, tax obligations, and regulatory requirements.

Legitimate Interests: For fraud prevention, website security, internal analytics, and improving our services, where these interests are not overridden by your data protection rights.

4. HOW WE USE YOUR PERSONAL DATA

- Process and fulfill your orders and manage returns or refunds
- Communicate order confirmations, shipping updates, and receipts
- Respond to your inquiries and provide customer support
- Send marketing emails, promotions, or offers (only with your consent; unsubscribe at any time)
- Display personalized advertisements on Meta (Facebook, Instagram) and Google platforms based on your interests and browsing behavior
- Measure advertising effectiveness and optimize our ad campaigns
- Conduct internal analytics to improve website functionality and user experience
- Detect, prevent, and investigate fraudulent transactions or security incidents
- Comply with applicable UAE laws, regulations, and legal processes

5. COOKIES AND TRACKING TECHNOLOGIES

5.1 Types of Cookies We Use

We use cookies and similar tracking technologies on our website. These include:

- Essential Cookies: Required for the website to function (e.g., shopping cart, login sessions). These cannot be disabled.
- Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
- Advertising / Targeting Cookies: Used by Meta Pixel and Google Ads tags to show you relevant ads and measure ad performance.
- Functional Cookies: Remember your preferences (e.g., language, currency).

5.2 Meta Pixel

We use the Meta Pixel on our website. This technology allows Meta (Facebook, Inc.) to collect data about your interactions with our site and ads. This data is used to measure ad conversions, build Custom Audiences, and deliver targeted ads on Facebook and Instagram. Meta's data collection and use are governed by Meta's Privacy Policy available at facebook.com/policy.

5.3 Google Ads & Google Analytics

We use Google Ads conversion tracking and Google Analytics. Google collects data through cookies and similar technologies to help us measure ad performance, understand site traffic, and retarget users on Google's advertising network. We implement Google Consent Mode to respect user consent preferences. Google's data practices are governed by Google's Privacy Policy at policies.google.com/privacy.

5.4 Your Cookie Choices

On your first visit, you will be presented with a cookie consent banner where you can accept or decline non-essential cookies. You may also change your preferences at any time by clearing cookies in your browser settings or using the cookie settings link in our website footer. Please note that disabling advertising cookies does not mean you will stop seeing ads - it means they may be less relevant to you.

6. SHARING YOUR PERSONAL DATA

We do not sell your personal data. We may share your data only with:

- Service Providers: Trusted third parties who assist us in operating our website, processing payments, delivering orders, sending emails, and providing analytics. These parties are contractually bound to protect your data and may only use it for specified purposes.
- Meta and Google: As advertising partners, we share limited data (such as hashed email addresses and pixel events) to enable ad targeting and measurement, subject to your consent.
- Logistics and Courier Partners: To fulfill and deliver your orders within the UAE and internationally.
- Payment Processors: To securely process your transactions. We use PCI-DSS compliant processors.
- Legal Authorities: When required by UAE law, regulation, court order, or to protect our rights, safety, or property.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction, subject to equivalent privacy protections.

7. INTERNATIONAL DATA TRANSFERS

Some of our service providers and advertising partners (including Meta and Google) may process your data outside the UAE. Where such transfers occur, we ensure they are conducted in accordance with Article 22 of the UAE PDPL, which requires adequate safeguards such as contractual clauses or the recipient country having a comparable level of data protection.

8. DATA RETENTION

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by UAE law:

- Transaction and order records: Minimum 5 years in accordance with UAE commercial law and UAE Consumer Protection regulations.
- Account data: For the duration of your account, plus 2 years after account deletion.
- Marketing data: Until you withdraw consent or unsubscribe.
- Cookie data: As specified per cookie type (session to 2 years depending on cookie).
- Legal compliance records: As required by applicable UAE laws and regulations.

9. YOUR RIGHTS UNDER UAE LAW

Under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), you have the following rights:

- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data where it is no longer necessary, subject to legal retention requirements.
- Right to Restriction: Request that we restrict processing of your data in certain circumstances.
- Right to Data Portability: Receive your data in a structured, commonly used format.
- Right to Object: Object to processing based on legitimate interests, including direct marketing.
- Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
- Right to Object to Automated Decision-Making: Object to decisions made solely by automated means that significantly affect you.

To exercise any of these rights, please contact us at privacy@nateel.com. We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.

10. MARKETING COMMUNICATIONS

We will only send you marketing emails, SMS messages, or other promotional communications if you have given us your explicit consent. Each marketing communication will include a clear and easy way to opt out (unsubscribe). Once you opt out, we will cease sending marketing communications within a reasonable period.

In compliance with Cabinet Decision No. 56 of 2024, we will not conduct telemarketing via phone calls without prior consent.

11. CHILDREN'S PRIVACY

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately at privacy@nateel.com and we will promptly delete such data.

12. SECURITY OF YOUR DATA

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, accidental loss, alteration, or disclosure. These measures include:

- SSL/TLS encryption for all data transmitted through our website
- Secure payment processing via PCI-DSS certified gateways
- Access controls and authentication measures for internal systems
- Regular security reviews and vulnerability assessments

While we take all reasonable precautions, no method of transmission over the internet is 100% secure. In the unlikely event of a data breach that poses a risk to your rights, we will notify the UAE Data Office and affected individuals in accordance with the UAE PDPL.

13. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. We will notify you of material changes by posting the updated policy on our website with a new effective date. For significant changes, we may also notify you by email. Your continued use of nateel.com after the effective date constitutes acceptance of the updated policy.

15. CONTACT US & COMPLAINTS

If you have any questions, concerns, or wish to exercise your data protection rights, please contact us:

Email: privacy@nateel.com
Website: nateel.com

If you are not satisfied with our response, you have the right to lodge a complaint with the UAE Data Office (the supervisory authority for personal data protection in the UAE) at the-uae-data-office.gov.ae.

© 2026 Nateel.com. All rights reserved.
This document was prepared in accordance with UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection and related legislation.